Litchfield Park SEO Services
Are you looking for SEO Services in the Litchfield Park to increase your website traffic?
For many Litchfield Park business owners who are new to the online world, it’s easy to understand why you’re probably wondering what search engine optimization (SEO) can do for your website.
The truth is, SEO can do wonders for your retail or (brick and mortar) business including expanding brand awareness and increasing profit. However, the opposite is true for the website left to drift in today’s ever-changing digital world…
Investing in SEO is just like investing in other marketing materials such as postcards or online ads, except this brings customers aware through your website. And, there is no greater return on investment than the one you will receive from increasing traffic to your website via Google local search or even a well planned Facebook ads campaign.
What is SEO?
S.E.O. or search engine optimization is a process for driving traffic to your website from search engines using organic search results.
And, achieving high search engine rankings can double and even triple your traffic which can result in more contacts, more sign-ups, and more sales.
Just like in the offline world, you are constantly competing with competitors for new customers. In search engines, you have new competitors waiting for you!
Professional SEO services can help you get ahead of your online competitors (especially if they are local) so customers find you first!
But before starting a SEO campaign, think about what you would want visitors to do on your website, for example:
- Do you want them to call you?
- Fill out a quick form?
- Sign-up for your eNewsletter?
- Purchase a product?
Whatever you want them to do – make it obvious, don’t make them wonder.
If you tell site visitors clearly what to do they are more likely to do it, this is called a call-to-action or CTA.
Now let’s talk about what SEO can do for your business…
How Can SEO Help My Business?
When everything is done right, here’s how SEO will help your business.
Imagine website traffic from Avondale, Goodyear, Litchfield Park, and other west valley cities arriving on your Litchfield Park Business website because they found your website link on Google, Bing or Yahoo.
Do the math, the more this happens, the more you can convert these visitors who are really people in your community into customers online or by getting them to come to your business in-person.
1. SEO helps target the right Litchfield Park keywords.
There is no clean-cut way for this. It depends on your niche and the keywords you select to optimize your site for. For example, a niche would be “dog trainers” and keywords would be “Dog training in Litchfield Park” or “pet supplies in Goodyear”.
One of the first steps of SEO is keyword research. This is going to become a little technical for some…
Keyword research involves determining which keywords will likely bring your website the most traffic.
It’s important to use keywords that have a good search volume; however, it is also important to consider how competitive your keywords are.
The more competitive the keywords, the longer it can take to rank your website in Google for them.
A professional SEO expert can help you carefully select the best keywords for your business based on your niche.
2. SEO helps bring traffic with buyers intent.
SEO brings relevant traffic to your website.
Relevance is extremely important to your website success. Here’s why…
Customers with buyers intent using search engines to find your keywords will make it easier for you to convert them into customers.
For example, if you target “Sea food restaurant in Glendale” and are ranked on the first page, chances are good that you could get the business.
3. SEO keeps search engines updated about your Litchfield Park website.
Professional SEO services will also keep your website indexed in Google.
This is not as easy as it used to be and many websites that used to rank number one in Google are nowhere to be found now due to Google’s algorithm changes.
Here’s the truth, no SEO service, no matter how good they claim to be can guarantee you a front page ranking on Google search. Why? Because Google is always changing and one day you rank number one, and the next day Google can change things and you are on page 15.
This is why you should understand why SEO is like regular maintenance, not a one time service.
4. SEO is proactive!
Ultimately, professional SEO services help you to be proactive.
First, it keeps you from becoming a victim to changes that you have no control over, like Google search algorithm changes.
And second, it lets you keep your web presence top of mind to customers so customers find your website when they search for products and services you offer.
Finally, is there really a reason to have a business website if it doesn’t get any traffic? No!
If this is the case, then all you are doing is paying Godaddy for a domain name and hosting for nothing.
However, if you want to experience growth in today’s ever growing online world, SEO is a fantastic marketing tool.
And just to be clear, SEO is less costly than aimlessly going after un-targeted leads or keywords. Especially when relevance will result in sales and increase the bottom line for your Litchfield Park business.
Did you find this useful? If so, I recommend reading Beginners Guide: What Google Wants.